Tuesday, April 12, 2011

Newsletter design tips

Example 1
Example 2

• One-pica measurements are your friend (below the flag, between stories -- 1.5 or 2 pica spacing works too in some places)
• No bylines.. keep space between headline and story text consistent (1-1.5 pica)
• Think about boxes, strokes, drop shadows, different colored headlines
• Consider a 4-color scheme
• Wrap text around art with a non-straight edge (See example 1)
• Combine vertical and horizontal stories

Don't do this!

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