Billboard Assignment (20 points)

Due: End of class Wednesday

Your task is to create, using typography, color and shapes, a mockup for a billboard promoting Des Moines.

Specifically, a billboard promoting travel to Des Moines.

Now, here's the catch: It's up to you what season of Des Moines to promote. Obviously, certain colors will work better for each season. Your choices are (of course):

Winter

Spring

Summer

Fall

Required elements:

Skyline created with pen tool

"Des Moines"

Tagline with name of the season (how you phrase it is up to you -- "Visit Des Moines this Fall!"  "Des Moines -- The perfect summer getaway.")

Include three solid colors. 

No gradients.

No more than two font families.

Optional:

Any use of shapes: squares, rectangles, circles, etc.

Document size: Width: 32"   Height: 12"

To create a color swatch:

1. Open your swatches palette (Windows -> Color -> Swatches).

2. You'll see the pre-made swatches. To make your own, click on the icon that looks sort of like a post-it note ("New Swatch") 

(note: if the new swatch button is grayed out, select black or another color first -- be aware that any object selected will have that color applied to it, so it's good to deselect everything by clicking on your pasteboard)

3. Double click on your new swatch

3. A pop-up box will appear. Name the swatch. Use the sliders to create your new color. You can also click on "Color Mode" to show pre-made swatches. For example, DIC Color Guide.

4. Click OK.

5. Now, you can drag the swatch onto objects to fill it with that swatch. Or select the object, then the swatch to apply it. You can also select text, then your swatch to apply the color to your text.

Grade:

10 points: C.R.A.P, balance, hierarchy, space. -- Billboards need a LOT of contrast to catch the eye -- so keep this in mind as you pick your colors, apply sizes, etc. Create dynamic space -- avoid centered alignment.

5 points: Use of color

5 points: Attention to detail (alignments, spacing, drop shadow, clean design)

Export as .JPG, save as LastnameBillboard.jpg and place in 59Langager folder.